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It's All About You Interview With Avery Row

It's All About You Interview With Avery Row

Helen Avery Row Interview with Mama Rules

Helen and Fiona are the awesome duo who founded the beautiful nursery interiors company Avery Row avery-row.com. Avery Row is known for it's vibrant, luxurious and stylish products which they launched with their unique, fun and super practical Go Everywhere Mat. I met Helen when we worked together in fashion retail in London and then she lured me over to gorgeous Amsterdam to further our careers there. Helen is amazing and is a devoted mum of three girls, both her and Fi do a brilliant job of juggling motherhood and their business and have been a huge inspiration to me. Here's Helen's It's All About You Interview.

My favourite out OUT look: 

A dress, heels and some dangly gold earrings. I spend my normal life in jeans and trainers so it's nice to make the change. I have started buying dresses that are a bit too small and that I WILL fit in to after I've dropped the baby weight. Dangerous.

My favourite in IN look:

tracy Bs, t-shirt, mahabi slippers, hair in a topknot

Knackered mama style tip:

For the every day, dry shampoo. I've tried them all from batiste to expensive salony ones. The Lee Stafford one in a bright pink can works best for me. 

Palm print or florals?


Flamingos or pineapples?

Both but probably I would say pineapples as my 4 year old daughter loves flamingos at the moment, I'll save that one for her...

Parenting rule you’ve abandoned:

No TV 

Last time you had a full night's sleep (over 7 hours):

God knows...

The first thing you do once the kids hit the sack:

Take a moment to enjoy the quiet. Scan the fridge for wine.

If motherhood were a cocktail it would be called:

Mother's Help

Has a hangover since having a child ever been worth it?


Most clichéd parenting saying you've heard:

It's a phase (it's true, it usually is, but not helpful when you don't know how long the phase lasts)

Favourite thing your kid/s says:

"Mummy, will you EVER learn?"

24hrs without the kids, what’s your plan?

Putting on some grown up clothes and hitting town - Dorchester Spa, Scotts for lunch and some mooching around Mount St and then the Connaught for afternoon cocktails. 

Essential item for motherhood survival:

Our Go Everywhere Mat is so useful when you've got a baby. Just taken it to mum & baby yoga this morning.

Would you put on make up to go and buy make-up wipes?

YES! sod's law I always bump into people I know when I don't

Most embarrassing motherhood moment:

When the girls comment loudly on someone's appearance right in front of you and them. "Mum is that a man or a woman?" "Has that man got a baby in his tummy?" "who is that teeny tiny person?" (it was a dwarf) 

Mama super hero power you would choose:

Tantrum ending

What do you wish you’d been told about motherhood beforehand?


Exciting upcoming plans:

New products coming for AVERY ROW, moving to another city and getting to know my third and final little sprog!